Dubai, GCC — Digitom FZE

AI that
moves
business.

Adaa Digitom is a GCC-focused AI consultancy and GEO (Generative Engine Optimization) firm based in Dubai. We make businesses visible in ChatGPT, Perplexity, Gemini, and Google AI Overviews — and build the digital systems that drive real operational outcomes.

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// Live Status
7
Service Lines
5
AI Products Built
16+
Years GCC Experience
GCC
Primary Market
Accepting new mandates — Q3 2026
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Who We Are

Operator-led AI advisory
for GCC businesses.

We don’t sell AI. We build with it, then advise on it. 16+ years of GCC delivery experience. Three live AI products. One consultancy built on execution reality, not frameworks.

Our Full Story
Elie El Khoury
Founder & Principal Advisor
Adaa Digitom is led by Elie K., an operator with 16+ years of GCC delivery experience across engineering, execution, and complex operational environments. After building live software platforms and AI products, he founded the firm to help businesses apply AI with discipline, commercial clarity, and real execution logic. The result is advisory grounded in operational reality, not presentation language.
16+ Years GCC Delivery
Live AI Products Built
Large SaaS Platform Built
AI for Business
Business Strategy
Project & Operations Leadership
Services

What we
deliver.

Seven focused service lines built around GEO optimization, AI visibility, operational transformation, internal systems, and execution control. Explore all services →

01
GEO Optimization
Generative Engine Optimization for UAE and GCC businesses that want to become visible, citable, and recommended across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
AI VisibilityGEOAI Search
02
Custom Digital Systems
Bespoke internal tools, portals, and business platforms built around how your organisation actually operates. Designed to improve visibility, control, and execution across live workflows.
Internal ToolsPortalsBusiness Systems
03
Workflow & Operations Automation
Automation systems that remove repetitive work, reduce delays, and improve operational speed. We identify friction points and redesign them into scalable workflows.
Process DesignAutomationWorkflow Control
04
Revenue Operations Systems
Commercial systems that support sales flow, follow-up discipline, customer lifecycle management, and stronger conversion control. Built to align process, data, and execution.
Revenue OpsLifecycleConversion Control
05
AI Enablement & Training
Practical AI training for leadership and teams, focused on real adoption, use-case clarity, and operational readiness. Built to move organisations from curiosity to capability.
AdoptionTrainingUse Cases
06
AI Governance & Risk Control
Governance structures, policy design, and risk controls that allow AI to be adopted responsibly. Covers accountability, data handling, oversight, and compliance-aware implementation.
GovernanceRisk ControlCompliance
07
Digital Strategy & Transformation
Strategic advisory for businesses redesigning how they operate, decide, and scale through technology. We help define the roadmap and guide execution with commercial discipline.
RoadmapTransformationExecution
Our Products

Built in-house.
Ready for deployment.

Real products built by Adaa Digitom to solve operational, commercial, and execution problems in live business environments. See all products →

Live — Available Now
Wawa
Revenue Enablement Platform
Revenue-enabling platform designed to help service and subscription businesses convert better, operate smarter, and retain customers longer. Combines ordering, customer management, workflow automation, and operational control in one system.
Subscription and order management
Customer portal and self-service flows
Promotions, retention, and loyalty logic
Operational reporting and workflow control
Services — SubscriptionsRequest Demo
Live — Available Now
Effective Reminder
Reminder & Follow-Up Automation
Automated reminder and follow-up system designed to improve response rates, reduce drop-off, and keep customers engaged at the right moment. Built for businesses that lose revenue when communication is delayed, forgotten, or inconsistent.
Automated reminders and follow-ups
Smart timing and workflow triggers
Reduced drop-off and missed actions
Better response and retention rates
Retention — AutomationRequest Demo
Live — Available Now
ASKENG
Engineering AI
AI assistant for engineering teams that reduces manual review time and improves design-control workflows. Built to support faster checking, quantity review, compliance support, and technical decision-making.
Design and drawing review support
BOQ and quantity verification
Compliance and standards assistance
Faster engineering analysis workflows
Engineering — AIRequest Demo
Why Adaa Digitom

The difference
is in the
depth.

Many firms sell AI strategy. Few in the GCC combine operational depth, local context, and real implementation judgment in one advisory model.

01
Operational Credibility
Our recommendations are grounded in real delivery environments, where process, risk, and execution matter. We advise from lived operational pressure, not abstract frameworks.
02
GCC-Native Intelligence
We understand how Gulf businesses actually move: approvals, hierarchy, regulation, procurement, and pace. Strategy is shaped around local reality from the start.
03
Build-Backed Judgment
We build systems, products, and AI workflows ourselves. That means our advice is filtered through implementation logic, not handed off as theory.
04
Compliance-First by Design
AI adoption without control becomes risk. We embed governance, accountability, and regulatory awareness from the beginning, not as a patch later.
Common Questions

Questions about
GEO & AI consulting.

What is GEO optimization and why does it matter for UAE businesses?

GEO (Generative Engine Optimization) is the discipline of ensuring your brand is discovered, cited, and recommended by AI-powered search engines including ChatGPT, Perplexity, Google AI Overviews, and Gemini. In the UAE, buyers increasingly ask AI assistants for business recommendations instead of searching Google. Businesses not appearing in AI-generated answers are invisible at the highest-intent moment in the customer journey. Adaa Digitom helps UAE and GCC businesses become citable and recommended across all major AI engines.

How much does GEO optimization cost in Dubai?

Our GEO Visibility Audit is a fixed-price entry product delivered within 5 business days. It covers brand presence across ChatGPT, Perplexity, Google AI Overviews, and Gemini, plus competitor gap analysis and a prioritised action plan. Monthly retainer scope and pricing is discussed based on your specific market, industry, and objectives — start with a conversation.

How much does AI consulting cost in Dubai?

AI consulting engagements vary by scope, industry, and objectives. Adaa Digitom structures engagements around what actually needs to happen — not a standard package. The right starting point is a complimentary 45-minute business review where we identify your three highest-impact opportunities. Book yours here.

What is AI governance and why do UAE businesses need it?

AI governance is the set of policies, accountability structures, and risk controls that allow a business to adopt AI responsibly. For UAE businesses, this is critical given regulations from the DIFC, DHA, and the UAE National AI Strategy 2031. Poor AI governance exposes businesses to data handling risks, regulatory non-compliance, and reputational harm. Adaa Digitom builds governance frameworks that embed compliance from the start, not as a patch later.

Which industries benefit most from GEO optimization in the UAE?

F&B chains, real estate developers and brokers, private medical clinics, legal advisory firms, and financial services businesses see the highest GEO impact in the UAE — because AI engines are already being used by their customers to find recommendations and make decisions. Businesses in these sectors not appearing in AI answers are losing high-intent customers to competitors who do appear.

How long does GEO optimization take to show results in the UAE?

Initial AI citation improvements typically appear within 4 to 8 weeks of implementing structured content, entity markup, and off-site citation signals. Consistent citation across ChatGPT, Perplexity, Gemini, and Google AI Overviews typically takes 3 to 6 months of sustained effort. We track citation frequency monthly across 30 to 50 priority queries per client.

Start the Conversation

Your competitors
are already moving.

Book a complimentary 45-minute business review. We identify your three highest-impact opportunities — no cost, no obligation.

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Office
Al Fajer Complex, Oud Metha, Dubai