Dubai, GCC — Digitom FZE

AI that
moves business.

Adaa Digitom is a GCC-focused AI consultancy and GEO (Generative Engine Optimization) firm based in Dubai. We make businesses visible in ChatGPT, Perplexity, Gemini, and Google AI Overviews — and build the digital systems that drive real operational outcomes.

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GEO Visibility Audit — AED 1,000 — 5 business days — Book now
Adaa Digitom AI workflow automation and GEO visibility // AI AUTOMATION + GEO VISIBILITY LIVE BEFORE AI ENGINE AFTER Data entry WA approvals Weekly reports Follow-up emails Invisible in AI COST 1,300 hrs/yr ADAA DIGITOM AI ENGINE GEO VISIBILITY Entity architecture Schema + sameAs Citation building Content citability AUTOMATION Workflow automation Approval flows Support automation Live monitoring ✓ ChatGPT cited ✓ Perplexity cited ✓ Gemini cited ✓ Google AIO cited ✓ Hours back RESULT CITED
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Who We Are

Operator-led AI advisory
for GCC businesses.

We don’t sell AI. We build with it, then advise on it. 16+ years of GCC delivery experience. Three live AI products. One consultancy built on execution reality, not frameworks.

Our Full Story
Elie El Khoury
Elie El Khoury
Founder & Principal Advisor

Adaa Digitom is led by Elie El Khoury (also searched as Elie Elkhoury), an operator with 16+ years of GCC delivery experience across engineering, execution, and complex operational environments. After building live software platforms and AI products, he founded the firm to help businesses apply AI with discipline, commercial clarity, and real execution logic.

16+ Years GCC Delivery
Live AI Products Built
Large SaaS Platform Built
AI for Business
Business Strategy
Project & Operations Leadership
Services

What we
deliver.

Seven focused service lines built around GEO optimization, AI visibility, operational transformation, internal systems, and execution control. Explore all services

01
GEO Optimization

Generative Engine Optimization for UAE and GCC businesses that want to become visible, citable, and recommended across ChatGPT, Gemini, Perplexity, and Google AI Overviews.

AI VisibilityGEOAI Search
02
Custom Digital Systems

Bespoke internal tools, portals, and business platforms built around how your organisation actually operates. Designed to improve visibility, control, and execution across live workflows.

Internal ToolsPortalsBusiness Systems
03
Workflow & Operations Automation

Automation systems that remove repetitive work, reduce delays, and improve operational speed. We identify friction points and redesign them into scalable workflows.

Process DesignAutomationWorkflow Control
04
Revenue Operations Systems

Commercial systems that support sales flow, follow-up discipline, customer lifecycle management, and stronger conversion control. Built to align process, data, and execution.

Revenue OpsLifecycleConversion Control
05
AI Enablement & Training

Practical AI training for leadership and teams, focused on real adoption, use-clarity, and operational readiness. Built to move organisations from curiosity to capability.

AdoptionTrainingUse Cases
06
AI Governance & Risk Control

Governance structures, policy design, and risk controls that allow AI to be adopted responsibly. Covers accountability, data handling, oversight, and compliance-aware implementation.

GovernanceRisk ControlCompliance
07
Digital Strategy & Transformation

Strategic advisory for businesses redesigning how they operate, decide, and scale through technology. We help define the roadmap and guide execution with commercial discipline.

RoadmapTransformationExecution
Not sure which you need?

Book a complimentary 45-minute business review.

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Our Products

Built in-house.
Ready for deployment.

Real products built by Adaa Digitom to solve operational, commercial, and execution problems in live business environments. See all products

Live — Available Now
Subscription Operations Platform
Wawa
Revenue Enablement Platform

An operating system built to help service and subscription businesses reduce drop-off and keep customers engaged at the right moment.

  • Subscription and order management
  • Customer and account tracking base
  • Promotions, retention, and loyalty logic
  • Operational reporting and workflow control
Explore
Live — Available Now
B2B Compliance Automation
Effective Reminder
Notice & Follow-Up Automation

Automated workflow system designed to keep businesses on top of the right commitments at the right moment. Built for teams that can’t afford missed steps.

  • Automated reminders and follow-ups
  • Smart timing and escalation triggers
  • Reduced drop-off and missed interactions
  • Better response and retention rates
Explore
Live — Available Now
Engineering AI
ASKENG
Technical AI Assistant

An AI assistant that helps engineering teams work without friction. Reduces design review cycles, quantity verification, compliance checking and technical decision-making.

  • Design and drawing review support
  • BOQ and quantity verification
  • Compliance and standards assistance
  • Faster engineering analysis workflows
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Live — Specialist Capability
Product — Tooling
BMP
Business Management Platform

AI-augmented business management for contracting and services firms. Pipeline, quotations, LPOs, invoicing, and P&L in one system.

  • Sales pipeline and CRM
  • LPO tracking (incoming and outgoing)
  • AI delay and risk prediction
  • Live company P&L
Explore
Product Finder

See any of them running live.

We walk you through and will show the product against your own workflow.

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Client Results

What clients
actually say.

Verified reviews from GoodFirms. Every engagement is different. The outcome is consistent.

“Adaa Digitom showed us exactly why AI engines weren’t recommending us and delivered a fast, clear fix. They automated our back of house and customer support tasks too. Fast and easy to act on.”

Healthylicious
Managing Partner — F&B Brand, UAE
Verified — GoodFirms

“They understood the industrial and technical side of our business faster than we expected. The GEO audit was specific to our actual services. The automation work was practical and targeted the real bottlenecks. Already recommended them.”

Scafa Solutions
Managing Director — Industrial Automation, UAE
Verified — GoodFirms

“They connected the dots between how our brands operate and how AI engines see them, then fixed both sides. They looked at how the whole group operated and addressed it as one connected problem.”

EN Brands
Founder & CEO — Multi-Brand Group, UAE
Verified — GoodFirms
View all reviews on GoodFirms
Why Not Our Peers

The difference
is in the
depth.

Many firms sell AI strategy. Few in the GCC combine operational depth, local context, and real implementation judgment in one advisory model.

01 Operational Credibility

Our recommendations are presented in real delivery environments, where process, risk, and execution reality are non-negotiable. We advise from direct operational pressure, not abstract frameworks.

02 GCC-Native Intelligence

We understand how GCC businesses actually move approvals, governance, environment, and pace. Strategy is shaped around local reality from the start.

03 Build-Backed Judgment

We build systems, products, and AI workflows ourselves. That means our advice is filtered through implementation logic, not handed off as theory.

04 Compliance-First by Design

AI adoption without local business context becomes risk. We embed governance, accountability, and regulatory awareness from the beginning, not as a patch later.

Common Questions

Questions about
GEO & AI consulting.

What is GEO optimization and why does it matter for UAE businesses?

GEO (Generative Engine Optimization) is the discipline of ensuring your brand is found, cited, and recommended by AI-powered search engines including ChatGPT, Perplexity, Google AI Overviews, and Gemini. In the UAE, buyers are increasingly using AI engines as their first point of searching. Businesses that are available at the highest-intent moment in the customer journey at Adaa Digitom helps UAE and GCC businesses become visible across all major AI engines.

How much does GEO optimization cost in Dubai?

Our GEO Visibility Audit is a fixed-price entry product delivered within 5 business days. It creates brand presence and a prioritized action plan for your specific market. Pricing for retainer services is discussed based on your specific market. Industry and objectives — start with a conversation.

How much does AI consulting cost in Dubai?

AI consulting engagements vary by scope, industry, and objectives. Adaa Digitom structures engagements as automated packages. The right starting point is a complimentary 45-minute business review where we identify your three highest-impact AI opportunities. Book yours here.

What is AI governance and why do UAE businesses need it?

AI governance is the set of policies, accountability structures, and risk controls that allow a business to adopt AI responsibly. For UAE businesses, Poor AI governance exposes businesses to data handling, regulatory non-compliance, and reputational harm. Adaa Digitom builds governance frameworks from the start, not as a patch.

Which industries benefit most from GEO optimization in the UAE?

F&B, real estate, private medical clinics, legal and financial advisory firms in the UAE — because AI engines are being used by their customers to find recommended businesses across all of these. In these sectors, AI engines are doing the shortlisting, not the customer. Businesses in these sectors need to be the ones who are being named, cited, and recommended.

How long does GEO optimization take to show results in the UAE?

Initial citation improvements typically appear within 4 to 8 weeks of completing structural work. Consistent citation across ChatGPT, Perplexity, Gemini, and Google AI Overviews typically takes 2 to 3 months of sustained effort. We track citation frequency monthly across 20 to 50 priority queries per client.

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Your competitors
are already moving.

Book a complimentary 45-minute business review. We identify your three highest-impact opportunities — no cost, no obligation.

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Office
Al Fajer Complex, Oud Metha, Dubai
Email
info@adaadigitom.com
WhatsApp
+971 58 125 9797