Built In-House

Built in-house.
Ready for deployment.

Core products built by Adaa Digitom for revenue enablement, reminder automation, and engineering workflows. APEX remains part of our product capability and is shown here as a specialist build.

Core Products
Live — Available Now
Wawa
Revenue Enablement Platform
Revenue-enabling platform designed to help service and subscription businesses convert better, operate smarter, and retain customers longer. Combines ordering, customer management, workflow automation, and operational control in one system.
Subscription and order management
Customer portal and self-service flows
Promotions, retention, and loyalty logic
Operational reporting and workflow control
Revenue — OperationsRequest Demo
Live — Available Now
Effective Reminder
Reminder & Follow-Up Automation
Automated reminder and follow-up system designed to improve response rates, reduce drop-off, and keep customers engaged at the right moment. Built for businesses that lose revenue when communication is delayed, forgotten, or inconsistent.
Automated reminders and follow-ups
Smart timing and workflow triggers
Reduced drop-off and missed actions
Better response and retention rates
Automation — RetentionRequest Demo
Live — Available Now
ASKENG
Engineering AI
AI assistant for engineering teams that reduces manual review time and improves design-control workflows. Built to support faster checking, quantity review, compliance support, and technical decision-making.
Design and drawing review support
BOQ and quantity verification
Compliance and standards assistance
Faster engineering analysis workflows
Engineering — WorkflowRequest Demo
Specialist Build
Live — Specialist Capability
APEX
AI Trading Analyzer

APEX is retained on the products page as a specialist build that demonstrates our ability to design decision-support systems beyond core GCC operating workflows. It processes market data, identifies patterns, and generates actionable insight for faster analysis.

Pattern Recognition Signal Logic Decision Support Market Analysis
Real-time market analysis
Processes live data and surfaces pattern-based signals.
AI-driven pattern recognition
Helps cut manual review time in volatile environments.
Portfolio insight support
Transforms raw data into usable decision context.
Request Demo
Product Detail
Live — Revenue Platform
Wawa
Revenue Enablement Platform

Wawa is designed for service and subscription businesses that need stronger commercial control across conversion, customer management, retention, and operations. It connects the parts that usually stay fragmented and turns them into one working system.

Ordering and subscription control
Built for businesses that need operational clarity after the sale, not just before it.
Customer lifecycle and retention logic
Supports promotions, loyalty, retention campaigns, and customer self-service flows.
Operational reporting
Gives operators the visibility they need across orders, subscriptions, and performance.
Request Demo
// Best Fit
Subscription businesses
Service businesses with repeat customer cycles
Operators needing retention and workflow control
Built for businesses where revenue and operations must stay connected
Live — Automation Product
Effective Reminder
Reminder & Follow-Up Automation

Effective Reminder is designed for businesses that lose revenue through missed follow-up, weak timing, or inconsistent communication. It automates the nudges, reminders, and triggered outreach that keep customers moving.

Reminder automation
Schedules and sends reminders without relying on manual follow-up discipline.
Trigger-based communication
Activates outreach based on customer behavior, timing windows, or missed actions.
Retention support
Helps reduce drop-off and keeps communication consistent where timing matters.
Request Demo
// Best Fit
Appointment-driven businesses
Sales teams with inconsistent follow-up
Operators trying to reduce no-shows and drop-off
Built for businesses where timing directly affects conversion and retention
Live — MEP Engineering
ASKENG
MEP Engineering AI Assistant

ASKENG is an AI-powered assistant purpose-built for MEP engineers. It handles the time-consuming manual work — design review, BOQ verification, compliance checking — so engineers focus on engineering. Built from 16+ years of real MEP project experience, it understands the domain, not just the terminology.

Drawing & Design Review
Automated review of MEP drawings against UAE authority requirements and engineering standards
BOQ Verification & Takeoff
Cross-reference quantities across drawings and specifications, flag discrepancies automatically
ASHRAE & Compliance Checking
Validate HVAC sizing, duct calculations, and system design against ASHRAE and UAE authority guidelines
Request Demo
// Target Users
MEP Consulting Engineers & Design Firms
MEP Contractors
PMC & Project Management Firms
Real Estate Developers with in-house MEP teams
Facilities Management Companies
Built for the GCC — aligned to UAE, Qatar, and KSA authority requirements
Live — Specialist Build
APEX
AI Trading Analyzer

APEX remains on the products page as a proof of specialist product capability. It shows our ability to design intelligent analysis systems outside the core commercial and operational products we foreground elsewhere on the site.

Data analysis engine
Processes market information and helps surface usable patterns.
Pattern-based decision support
Supports faster review through AI-led pattern recognition logic.
Insight generation
Transforms dense data into actionable analytical signals.
Request Demo
// Why It Stays Here
Shows product depth beyond the core lineup
Demonstrates decision-system capability
Positioned as specialist, not lead commercial offer
Retained on the products page only to preserve commercial clarity across the main site
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Al Fajer Complex, Oud Metha, Dubai