Who We Are

Operator-led
AI advisory for
GCC businesses.

Adaa Digitom was built around a simple principle: we do not advise from slides or theory. We build systems, products, and AI workflows ourselves, then help businesses apply them with commercial clarity, governance, and execution discipline.

EK
Elie K.
Founder & Principal Advisor
The Founder

Engineer.
Builder.
Advisor.

Adaa Digitom is led by Elie K., an operator with 16+ years of GCC delivery experience across engineering, execution, and complex operational environments. After building live software platforms and AI products, he founded the firm to help businesses apply AI with discipline, commercial clarity, and real execution logic.

The result is advisory grounded in operational reality, not presentation language. That means strategy shaped by implementation logic, local business context, and what can actually be executed inside GCC organisations.

16+ Years GCC Delivery
Live AI Products Built
Large SaaS Platform Built
AI for Business
Business Strategy
Project & Operations Leadership
Why Adaa Digitom

The difference
is in the
depth.

Many firms sell AI strategy. Few in the GCC have actually built with it, operated with it, and advise on it with full accountability.

01
Operational Credibility
Our recommendations are grounded in real delivery environments, where process, risk, and execution matter. We advise from lived operational pressure, not abstract frameworks.
02
GCC-Native Intelligence
We understand how Gulf businesses actually move: approvals, hierarchy, regulation, procurement, and pace. Strategy is shaped around local reality from the start.
03
Build-Backed Judgment
We build systems, products, and AI workflows ourselves. That means our advice is filtered through implementation logic, not handed off as theory.
04
Compliance-First by Design
AI adoption without control becomes risk. We embed governance, accountability, and regulatory awareness from the beginning, not as a patch later.
The Journey

From delivery
to digital systems.

A path shaped by engineering delivery, GCC operational exposure, business building, and the practical use of AI to create systems that solve real commercial problems.

2007
Engineering Career Begins
Started in mechanical engineering and early project delivery, building the technical foundation in systems thinking, design logic, and execution discipline.
2010
GCC Expansion
Expanded into GCC delivery environments across UAE and Qatar, working through complex approvals, multidisciplinary coordination, and high-stakes project execution.
2018
Senior MEP Lead Engineer
Progressed into senior leadership across engineering and operations, combining technical depth with on-the-ground decision-making and delivery accountability.
2022
First SaaS Platform Built
Built a large live SaaS platform and internal operational systems, demonstrating how AI and disciplined execution can bridge technical gaps and create real business infrastructure.
2024
Adaa Digitom Founded
Launched Adaa Digitom in Dubai. Built products including Wawa, Effective Reminder, and ASKENG, and began advising GCC businesses on AI adoption, systems, governance, and transformation.
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Office
Al Fajer Complex, Oud Metha, Dubai